Wednesday, September 2, 2020

Drunk on Geology - Field Assistant Ale


Along with a previous Drunk on Geology post (Lava Cap), another special bottle was produced by the Geological Society of America (GSA) for their 125th anniversary meeting back in 2013. This one is the Field Assistant Ale by the Left Hand Brewing Company. Not fitting into any specific category, this is my first "Drunk on Geology" generic category because a field assistant can be found in any geological discipline so I didn't want to limit it to just one.


The beer is normally the Left Hand Brewing Company's Sawtooth Ale, with a special bottle designed by design agency Moxie Sozo and artist Andrea Oropeza. You can find Andrea's work on her website: https://www.acoropeza.com/

Here is what she had to say about the process of creating the bottle:
Project done during my time in Moxie Sozo. I created a label design for the special edition of the Left Hand Brewing Co.'s Sawtooth Ale to celebrate the Geological Society of America's 125th anniversary. It was a quick turn around but in the end everything came out really good. They created coasters, t-shirts and beer labels for the party and for all guests to get one of this special beer with this design.  
Thanks to Left Hand and to GSA to make me a part of this experience.

A Field Assistant is one of the most valuable "tools" that a geologist can have in the field. They are literally there to help the geologist do what they cannot do on their own, learning the trade as they do so. They are frequently paid very little, if paid at all, racking up experience points in the process. Field Assistants can be in any geological sub-specialty that, obviously, goes out in the field including (but not only) paleontology, petrology, sedimentology, volcanology, and so on. Field Assistants are often unrecognized in the wider community for their contributions to science, but they are definitely appreciated by scientists near and far for the valuable contribution they supply.   


This specific project is outlined here: https://www.behance.net/gallery/18861417/Beer-Label-Design and you can see an image of the label sans bottle below. GSA was giving these out, one per day, do everyone (of legal drinking age) at the conference so I was more than able to get my fair share of it (Thanks GSA!). This specialty bottle was a great addition to the 125th anniversary celebrations. If you look at the fourth picture down below, you will notice that they also produced some stickers with the bottle. 



Original label design by Andrea Oropeza.


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